Darker Me

Porn collection put people off upgrading to Firefox 3

Mozilla’s Security team has disclosed a very interesting piece of research which suggests people refused to upgrade to the latest version of Firefox because they were afraid the browser would expose their, ahem, private collection of websites.

In May, the company decided to have one last attempt at persuading the people on Firefox 2 to move up to Firefox 3, by hitting users of the old version with a pop-up that prompted them to upgrade. Those who declined were invited to fill out a questionnaire, asking them to reveal why they didn’t want the latest software.

The number one reason for not upgrading was the new location bar, and the fact that it delved into people’s bookmark collections to suggest sites as they typed. No fewer than 25% of Firefox 3 refuseniks cited this as the reason they wouldn’t upgrade. In fact, almost all of the people who provided feedback had tried Firefox 3, didn’t like what they saw, and headed back to Firefox 2.