Darker Me

Why Movie Posters Are Trying to Throw Off Your Balance -- Vulture

Entertainment marketing often involves dizzying amounts of money, but lately, even movie posters are getting vertigo. A rash of “tilting horizon” movie posters have been appearing in movie theater lobbies starting, it seems, with X-Men: First Class a year ago, but it was soon followed by similarly slanted posters for Happy Feet 2, The Hobbit, Hugo, and the upcoming American Reunion and Chronicle. Stare at them long enough and you begin to feel a bit disoriented, too.